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<channel>
	<title>The Step2 Company Press Room</title>
	<atom:link href="http://blog.step2.com/feed" rel="self" type="application/rss+xml" />
	<link>http://blog.step2.com</link>
	<description>News from The Step2 Company</description>
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		<title>Have a Happy Step2 Halloween?</title>
		<link>http://blog.step2.com/2008/11/have-a-happy-step2-halloween.cfm</link>
		<comments>http://blog.step2.com/2008/11/have-a-happy-step2-halloween.cfm#comments</comments>
		<pubDate>Tue, 11 Nov 2008 03:28:00 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://step2blog.com/?p=66</guid>
		<description><![CDATA[Occasionally, Step2 fans send us pictures of our products in unique situations. This Halloween, we received just such a picture from Nancy in Rhode Island&#8212;and we just can&#8217;t resist sharing it with the world! Here&#8217;s what she had to say: We call our KidAlert! by name, it&#8217;s &#8220;Michael&#8221;. So, when the kids are getting ready [...]]]></description>
			<content:encoded><![CDATA[<p>Occasionally, Step2 fans send us pictures of our products in unique situations.  This Halloween, we received just such a picture from Nancy in Rhode Island&mdash;and we just can&#8217;t resist sharing it with the world!  Here&#8217;s what she had to say:</p>
<blockquote><p>We call our KidAlert! by name, it&#8217;s &#8220;Michael&#8221;.  So, when the kids are getting ready to play outside, I say, &#8220;Don&#8217;t forget to take Michael with you.&#8221;  It has become an inside family joke that we have a third child.</p></blockquote>
<p>This year, her 10yr old daughter dressed up as a <a href="http://www.step2.com/product.cfm?product_id=1407">KidAlert!</a> for Halloween, and here&#8217;s the proof!</p>
<p><center><img src="http://www.step2.com/blog/uploaded_images/kidalert-720832.jpg" border="0" alt="KidAlert for Halloween!" align="center" /></center></p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
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		<title>Step2 in the News: August Update!</title>
		<link>http://blog.step2.com/2008/08/step2-in-the-news-august-update.cfm</link>
		<comments>http://blog.step2.com/2008/08/step2-in-the-news-august-update.cfm#comments</comments>
		<pubDate>Wed, 13 Aug 2008 19:49:00 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://step2blog.com/?p=62</guid>
		<description><![CDATA[Step2 has been showing up a lot in the press lately, and we&#8217;d love to share with you links to some of our favorite mentions from recent weeks. Notable among them was a video posted on Sagan&#8217;s Universe, seen here: Sagan&#8217;s Universe also included a lengthy post on the new 50&#8242;s Diner: &#8220;Video Review: Step2 [...]]]></description>
			<content:encoded><![CDATA[<p>Step2 has been showing up a lot in the press lately, and we&#8217;d love to share with you links to some of our favorite mentions from recent weeks.  Notable among them was a video posted on Sagan&#8217;s Universe, seen here:</p>
<p><center><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/DRK6D3GHjck&#038;color1=11645361&#038;color2=13619151&#038;hl=en&#038;fs=1"></param><param name="wmode" value="transparent"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/DRK6D3GHjck&#038;color1=11645361&#038;color2=13619151&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" wmode="transparent" width="425" height="344"></embed></object></center></p>
<ul>
<li>Sagan&#8217;s Universe also included a lengthy post on the new 50&#8242;s Diner: &#8220;<a href="http://sagansuniverse.blogspot.com/2008/08/step-2-goes-retro-for-phenomenal-50s.html">Video Review: Step2 Goes Retro for Phenomenal 50s Fun</a>!&#8221;</li>
<li>City Mama lauded our Fun Flow Play Sink as perfect for her backyard: &#8220;<a href="http://citymama.typepad.com/citymama/2008/06/hot-links.html">Hot Links</a>&#8220;</li>
<li>The Sacramento Bee featured our All-Star Sports Climber, Neighborhood Fun Center, and Fun Flow Play Sink in their summer toys roundup: &#8220;<a href="http://www.sacbee.com/107/story/1108203.html#comments_here">The toys of summer: Here&#8217;s how to keep kids busy and happy during the dog days</a>&#8220;</li>
<li>The Hot Mom&#8217;s Club released a review of our also-new Creative Projects Table: &#8220;<a href="http://hotmomsclub.com/articles/17458">Study Desk and Creative Projects Table</a>&#8221; (User login required.  Free user accounts available)</li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://blog.step2.com/2008/08/step2-in-the-news-august-update.cfm/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>Step2 in the News: Santa in July</title>
		<link>http://blog.step2.com/2008/07/step2-in-the-news-santa-in-july.cfm</link>
		<comments>http://blog.step2.com/2008/07/step2-in-the-news-santa-in-july.cfm#comments</comments>
		<pubDate>Wed, 23 Jul 2008 02:02:00 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://step2blog.com/?p=59</guid>
		<description><![CDATA[The Cleveland-based &#8220;Summer Santa&#8221; initiative is bringing holiday cheer to flood victims in Iowa in the middle of July. Step2 was pleased to aid this venture by providing transportation of donated toys to Mercy Medical Center in Cedar Rapids, and also joined in the giving with a donation of brand new Step2 and Infantino toys. [...]]]></description>
			<content:encoded><![CDATA[<p>The Cleveland-based &#8220;Summer Santa&#8221; initiative is bringing holiday cheer to flood victims in Iowa in the middle of July.  Step2 was pleased to aid this venture by providing transportation of donated toys to Mercy Medical Center in Cedar Rapids, and also joined in the giving with a donation of brand new <a href="http://www.step2.com">Step2</a> and <a href="http://www.infantino.com">Infantino</a> toys.</p>
<p>Read more about this <a href="http://www.gazetteonline.com/apps/pbcs.dll/article?AID=/20080718/NEWS/76575233/-1/rss15&#038;rssfeed=rss15">toy donation</a> at gazetteonline.com.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.step2.com/2008/07/step2-in-the-news-santa-in-july.cfm/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Step2 Toys on the Web!</title>
		<link>http://blog.step2.com/2008/06/step2-toys-on-the-web.cfm</link>
		<comments>http://blog.step2.com/2008/06/step2-toys-on-the-web.cfm#comments</comments>
		<pubDate>Mon, 30 Jun 2008 21:20:00 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://step2blog.com/?p=58</guid>
		<description><![CDATA[A few of our Step2 toys have recently been reviewed and approved on the internet, and we&#8217;d like to share what these people had to say. Check out the Toy Tips Report that gave our Sand &#038; Water Cart an &#8220;A&#8221;, and also the Classy Mommy review that recommends our Fun Flow Play Sink. Do [...]]]></description>
			<content:encoded><![CDATA[<p>A few of our Step2 toys have recently been reviewed and approved on the internet, and we&#8217;d like to share what these people had to say.  Check out the <a href="http://www.toytips.com/reportcard.lasso?keyvalue=1001761">Toy Tips Report</a> that gave our <a href="http://www.step2.com/product.cfm?product_id=1493">Sand &#038; Water Cart</a> an &#8220;A&#8221;, and also the <a href="http://classymommy.com/Step-2-Fun-Flow-Play-Sink.html">Classy Mommy</a> review that recommends our <a href="http://www.step2.com/product.cfm?product_id=1498">Fun Flow Play Sink</a>.</p>
<p>Do you blog?  Review the Step2 products you own on your blog and link them to our site!  Then, let us know about it and you could be featured in a future &#8220;Step2 on the Web&#8221; update.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.step2.com/2008/06/step2-toys-on-the-web.cfm/feed</wfw:commentRss>
		<slash:comments>6</slash:comments>
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		<title>&#8220;The Gift of Imaginative Play&#8221;</title>
		<link>http://blog.step2.com/2007/12/the-gift-of-imaginative-play.cfm</link>
		<comments>http://blog.step2.com/2007/12/the-gift-of-imaginative-play.cfm#comments</comments>
		<pubDate>Wed, 12 Dec 2007 05:08:00 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://step2blog.com/?p=41</guid>
		<description><![CDATA[What types of toys will you be buying this holiday season? Electronic toys? A play kitchen? Outdoor playhouses or climbers? Amid recent trends of toys being made with ever-increasing electronic stimulation and computerized activity, you might consider remembering the &#8220;good old days,&#8221; when children were in charge of directing their own play time. At Step2, [...]]]></description>
			<content:encoded><![CDATA[<p>What types of toys will you be buying this holiday season?  Electronic toys?  A play kitchen?  Outdoor playhouses or climbers?  Amid recent trends of toys being made with ever-increasing electronic stimulation and computerized activity, you might consider remembering the &#8220;good old days,&#8221; when children were in charge of directing their own play time.</p>
<p>At Step2, we&#8217;ve always been big fans of developing young and active imaginations with durable playhouses, toy kitchens, riding toys, and more.  <em>Designing Spaces,</em> an educational TV program that plays across the United States, recently ran an episode that featured this beneficial style of play.  Take a look&mdash;we&#8217;re sure you&#8217;ll be convinced that something wonderful happens when play time becomes about imaginations, family time, and social interaction!</p>
<div style="text-align:center;"><object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/uVyGpl80LFg"></param><embed src="http://www.youtube.com/v/uVyGpl80LFg" type="application/x-shockwave-flash" width="425" height="350"></embed></object></div>
]]></content:encoded>
			<wfw:commentRss>http://blog.step2.com/2007/12/the-gift-of-imaginative-play.cfm/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>Who uses your Step2 Toys?</title>
		<link>http://blog.step2.com/2007/10/who-uses-your-step2-toys.cfm</link>
		<comments>http://blog.step2.com/2007/10/who-uses-your-step2-toys.cfm#comments</comments>
		<pubDate>Wed, 10 Oct 2007 19:12:00 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Indoor Toys]]></category>
		<category><![CDATA[Outdoor Toys]]></category>

		<guid isPermaLink="false">http://step2blog.com/?p=39</guid>
		<description><![CDATA[Most people who buy a Step2 playhouse or outdoor toy imagine their toddlers and preschoolers from around the neighborhood enjoying play time in their new clubhouse. Some imagine their playhouse occupied by a pet dog or cat. At least one pictured a mountain lion living in her Clubhouse Climber! Nancy from Nevada sent us this [...]]]></description>
			<content:encoded><![CDATA[<p>Most people who buy a Step2 <a href="http://www.step2.com/category.cfm?subcategory_id=1007">playhouse</a> or <a href="http://www.step2.com/category.cfm?subcategory_id=1000">outdoor toy</a> imagine their toddlers and preschoolers from around the neighborhood enjoying play time in their new clubhouse.  Some imagine their playhouse occupied by a pet dog or cat.  At least one pictured a mountain lion living in her Clubhouse Climber!<br />
<img src="http://www.step2.com/blog/uploaded_images/mtlion.jpg" alt="Mountain lion in a Clubhouse Climber" style="padding-left:105px;" /><br />
Nancy from Nevada sent us this picture of her pet mountain lion enjoying a Step2 <a href="http://www.step2.com/product.cfm?product_id=1309">Clubhouse Climber</a>.  This big cat is 7 feet long and weighs about 175 pounds, but she loves to nap and play in her playhouse!</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.step2.com/2007/10/who-uses-your-step2-toys.cfm/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Step2 Toys for Children with Special Needs</title>
		<link>http://blog.step2.com/2007/10/step2-toys-for-children-with-special-needs.cfm</link>
		<comments>http://blog.step2.com/2007/10/step2-toys-for-children-with-special-needs.cfm#comments</comments>
		<pubDate>Wed, 10 Oct 2007 18:55:00 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Awards]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://step2blog.com/?p=38</guid>
		<description><![CDATA[AblePlay.org, an independent toy rating program developed by the National Lekotek Center, has recently rated five Step2 toys as appropriate for children with Special Needs. These toys are judged in four categories of strengths, including Physical, Sensory, Communicative, and Cognitive, making it easy for parents to identify toys that will help their child develop in [...]]]></description>
			<content:encoded><![CDATA[<p>AblePlay.org, an independent toy rating program developed by the National Lekotek Center, has recently rated five Step2 toys as appropriate for children with Special Needs.  These toys are judged in four categories of strengths, including Physical, Sensory, Communicative, and Cognitive, making it easy for parents to identify toys that will help their child develop in the area of greatest need.</p>
<p>What is truly unique about these Step2 toys is their strength across multiple categories.  According to AblePlay.org, it is quite common for a toy to be strong only in one category on which it focuses.  Four out of the five toys recently reviewed by AblePlay from Step2 have acheived ratings of 4 (Very Good) or higher in three out of the four rating categories!</p>
<p>Star rankings as explained by <a href="http://www.ableplay.org/">AblePlay</a> are as follows:
<ul>
<li>5-star: Exceptional</li>
<li>4-Star: Very Good</li>
<li>3-Star: Good</li>
<li>2-Star: Adequate</li>
<li>1-Star: Not suitable</li>
</ul>
<p>Special Needs Rated toys:</p>
<ul>
<li>Deluxe Canyon Road Train &amp; Track Table</li>
<li>WaterWheel Play Table</li>
<li>Doorway Playhouse</li>
<li>Soft &amp; Sturdy Giant Blocks</li>
<li>Soft &amp; Sturdy Timber Blocks</li>
</ul>
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			<wfw:commentRss>http://blog.step2.com/2007/10/step2-toys-for-children-with-special-needs.cfm/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>List of American-Made Toys</title>
		<link>http://blog.step2.com/2007/09/list-of-american-made-toys.cfm</link>
		<comments>http://blog.step2.com/2007/09/list-of-american-made-toys.cfm#comments</comments>
		<pubDate>Tue, 25 Sep 2007 06:21:00 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Indoor Toys]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Outdoor Toys]]></category>

		<guid isPermaLink="false">http://step2blog.com/?p=35</guid>
		<description><![CDATA[While we have had country-of-origin labeling on our website for over a week now, we have now also created a list of all our toys that are labeled &#8220;Made in U.S.A.&#8221; or &#8220;Made in U.S.A. of US and imported parts&#8221;. You may view both the American-made toys list and the Information on Labeling and Quality [...]]]></description>
			<content:encoded><![CDATA[<p>While we have had country-of-origin labeling on our website for over a week now, we have now also created a list of all our toys that are labeled &#8220;Made in U.S.A.&#8221; or &#8220;Made in U.S.A. of US and imported parts&#8221;.  You may view both the <a href="/made-in-usa/toys/">American-made toys list</a> and the <a href="/made-in-usa/">Information on Labeling and Quality</a> statement that explains our labeling methods on our website.</p>
<p>If an item does not show up on the &#8220;Made in U.S.A.&#8221; list, please refer to the product details page on our website for further information on the origin of its components.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.step2.com/2007/09/list-of-american-made-toys.cfm/feed</wfw:commentRss>
		<slash:comments>11</slash:comments>
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		<title>Regarding Step2 Toys, Factories, and Lead Paint Recalls</title>
		<link>http://blog.step2.com/2007/08/regarding-step2-toys-factories-and-lead-paint-recalls.cfm</link>
		<comments>http://blog.step2.com/2007/08/regarding-step2-toys-factories-and-lead-paint-recalls.cfm#comments</comments>
		<pubDate>Mon, 06 Aug 2007 23:28:00 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Indoor Toys]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Outdoor Toys]]></category>

		<guid isPermaLink="false">http://step2blog.com/?p=33</guid>
		<description><![CDATA[Updated 8/17/07 With the recent rash of recalls by large toy companies, we&#8217;ve been receiving a number of inquiries regarding our toys, and whether or not they might contain lead-based paints. We&#8217;d like to help put your mind at ease when it comes to Step2 toys. First of all, children and their safety are our [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-size:.8em"><em>Updated 8/17/07</em></span></p>
<p>With the recent rash of recalls by large toy companies, we&#8217;ve been receiving a number of inquiries regarding our toys, and whether or not they might contain lead-based paints.  We&#8217;d like to help put your mind at ease when it comes to Step2 toys.</p>
<p>First of all, children and their safety are our primary concern.  At Step2, we take great strides to ensure the safety and quality of our products.</p>
<p>The vast majority of Step2 products are manufactured in the USA through a process called rotational molding that does not use paint at all.  While we do import some accessories and smaller toys from China, none are manufactured at any of the plants involved in the recent recalls. Also, <strong>all of our imported products</strong> meet ASTM (American Society of Testing &#038; Materials) requirements and guidelines.</p>
<p>We go to great measures to ensure quality control of sourced items and components including:
<ol>
<li>Step2 utilizes an independent Hong Kong and China-based sourcing group to perform multiple, detailed inspections <strong>during production and after production</strong> at the factories in China. Any components that are found not to comply with our stringent quality standards are held up and not allowed to ship.</li>
<li>Step2 regularly submits samples of each of our products to independent 3rd-party accredited testing agencies to conduct detailed testing to ensure compliance to the applicable safety standards.</li>
<li>Step2 requires certifications that the coatings purchased by the factories in China for use on our components are, in fact, lead-free.</li>
</ol>
<p>We hope these facts help alleviate any concerns you might have had about Step2 products.  We value our loyal customers and want you to know we will always maintain a level of quality and service that is worthy of your confidence.</p>
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			<wfw:commentRss>http://blog.step2.com/2007/08/regarding-step2-toys-factories-and-lead-paint-recalls.cfm/feed</wfw:commentRss>
		<slash:comments>26</slash:comments>
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		<item>
		<title>Slow down, sonny!</title>
		<link>http://blog.step2.com/2007/05/slow-down-sonny.cfm</link>
		<comments>http://blog.step2.com/2007/05/slow-down-sonny.cfm#comments</comments>
		<pubDate>Tue, 15 May 2007 23:03:00 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://step2blog.com/?p=31</guid>
		<description><![CDATA[We love to hear stories about how Step2 has had a notable impact in your life, and we love even more to see pictures. Jessica from Bethesda, MD recently sent us one such success story. Jessica lives in a neighborhood that has about 30 young children, but no sidewalks to create any type of safety [...]]]></description>
			<content:encoded><![CDATA[<p>We love to hear stories about how Step2 has had a notable impact in your life, and we love even more to see pictures.  Jessica from Bethesda, MD recently sent us one such success story.</p>
<p>Jessica lives in a neighborhood that has about 30 young children, but no sidewalks to create any type of safety boundary.  Because her street connects two larger streets, they receive a large amount of shortcut traffic.  So the neighborhood took action: to date, Jessica estimates that around 15 families on her road use <a href="/product.cfm?product_id=1407">KidAlert signs</a> to caution motorists to slow down.</p>
<p>The results have been great, and the brightly-colored safety signs have even had some unforseen benefits, as Jessica notes, &#8220;It has brought our neighborhood together.&#8221;  You can see how one block of her street looks in this picture that she sent us:</p>
<p><img src="/blog/uploaded_images/kidalerts-in-maryland.jpg" alt="KidAlert Safety Signs" align=center /></p>
<p>Oh, and in case you&#8217;re wondering, Jessica does say that the signs have helped slow down traffic.  &#8220;The cars absolutely slow down now, with all the reminders, at least 40 in all!&#8221;</p>
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